7 Profitable Direct Mail Formats You Should Understand

One of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are virtually endless. And while the standard envelope package is usually considered the most effective, there are plenty of other formats you can test. Often an alternate format will increase response. […]

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Maximizing Your Use of the Top 4 Social Media Platforms

If you don’t use social media personally, it can seem difficult to understand why it’s such an important aspect of digital marketing. You might be tempted to think, “Well, Facebook is the biggest of the social media platforms, so maybe I should just post everything on there in the hopes of reaching the most people.” […]

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4 Must Have Tools I Use to Work Remotely

I can run my business from anywhere in the world. But, this didn’t happen overnight. It took me 12 to 18 months to become paperless and, most importantly, have the confidence that I would have everything I needed to work remotely. This is no small feat considering I’m IN the “paper business.” I make my […]

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Using Innovation Hand in Hand With Consistency

Innovation is important for any successful marketing campaign. No company will remain on top if it continues to use outdated marketing techniques. Of course, that doesn’t mean you should always look for the latest and greatest techniques. There are as many marketing schools of thought as there are marketing professionals. The key to successfully updating […]

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A Simple Guide to Making Connections at Conventions

Conventions are an excellent marketing and networking tool for many small to medium-sized businesses. When managed properly, conventions provide a great opportunity to attract customers, learn more about potential partners or vendors, and build a database of potential leads for the future. The largest conventions may put thousands of prospects within arms’ reach of you, […]

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The Art of Networking

Networking is a critical part of growing any business. It’s through networking that people are able to make connections with potential customers and others in their field, which helps them grow their sphere of influence and get their name known. While many people understand the importance of networking, few people have the skills mastered that […]

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Branding on a Budget: Four Steps for Brand Consistency

All companies can benefit from developing a consistent brand image. The brand definition and features may encompass everything from logos to color palettes to fonts, but it must be maintained consistently across marketing collateral, presentations, correspondence, and proposals. Your brand image may even influence your office d├ęcor, if you have logos or product photos as […]

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Preparing a Sales and Marketing Plan for 2014

As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires […]

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Why You Need to Call Your Leads Right Away… or Don’t Even Bother

In today’s ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you? You already know how important it is to follow up with […]

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Does Your Advertising Have a Goal?

You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts. The three traditional goals of advertising are to inform, persuade, and remind. However, you should add one more goal to that […]

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