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Do You Have Customers or Clients?

Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the distinction and setting your plans accordingly can help you build and grow a more profitable business. Let’s start with the definition of each term according to the dictionary. […]

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Is Your Business Card Bringing You Business?

Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business cards. But not much time goes into thinking about strategies to make those business cards actually work to bring in customers. That is a mistake. Business cards are like mini ambassadors for your business. They represent you, […]

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10 Design Elements for Every Postcard

Don’t want your direct mail to end up in the trash with the rest of the unread mail? 10 Tips for Direct Mail Results 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline […]

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