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7 Profitable Direct Mail Formats You Should Understand

One of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are virtually endless. And while the standard envelope package is usually considered the most effective, there are plenty of other formats you can test. Often an alternate format will increase response. […]

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Beware the Cycle of Doom

The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of high-quality prospects that turn into customers. As the cycle progresses, every day can feel like a challenge. Where are the next leads coming […]

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4 “Critical” Keys for Marketing Strategy

An uncertain economy has many concerned. ┬áPurchases are still being made, but they happen at a slower pace, decisions are postponed, and there is more focus on price. 4 Keys for Successful Direct Mail Strategy Prospects need a powerful reason to buy, a solid justification for spending the money and assurance that the risk is […]

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10 Design Elements for Every Postcard

Don’t want your direct mail to end up in the trash with the rest of the unread mail? 10 Tips for Direct Mail Results 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline […]

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Five Steps to Direct Mail Success

Direct mail is still a very powerful method to grow your business when implemented correctly. But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy you develop before the very first piece is delivered. First, let me address all the […]

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